For our 2012 January Campaign creative, I wanted to graphically represent everything the Y has to offer: Youth Sports, Fitness, Healthy Living, Community, etc. The blender came up as an idea to showcase a good mix of all components that represent the Y. The creative was very succeful and well received by our audience. We reached and surpassed our budgeted membership goal and the creative was requested by YMCA's all over the country. The campaign was supported by Direct Mail pieces, posters, banners, flyers, yard signs and door hangers as well as a web landing page designed to request request a tour of a selected facility and print a guest pass.
One of my favorite campaigns indeed.
