YMCA Fall Program Guide 2015

The Program Guide is a 16-page publication released 2 times a year in which the YMCA lists all programs and descriptions available for the season. This is a 3-month project that involves copywriters, all membership directors and printer vendors. I was asked to come up with a concept that involves family time, healthy living and interactive fun. I proposed the "Press Play" concept with the intention of encouraging families and individuals to restart activities they enjoy, like sports, exercise and family time. I wanted to incorporate an "App-like" look with elements to attract a younger audience as well as young parents who are looking to improve their family's lifestyle.

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