CLIENT:
Children's Bereavement Center
Client Industry: NON-PROFIT ORGANIZATION
Mission: The Children’s Bereavement Center and Lift From Loss provide free peer support groups for children, teens, and adults grieving the death of a loved one. They also offer resources and meaningful opportunities to gather as a community through special events, ensuring that no one has to grieve alone. Through the Lift From Loss Training Institute, professionals receive education and tools to better understand and support individuals and families navigating grief.
Challenge:
Limited digital reach, need to increase fundraising, groups, and event sign-ups, and awareness with a $0 budget.
Objectives:
Increase awareness
Increase Newsletter and Group Sign Up
Increase fundraising revenue
Expand digital reach and website traffic
Improve event registrations
Strengthen brand positioning within the South East Florida nonprofit landscape
Strategy:
Integrated social media + email campaigns
Google Grant optimization (SEM)
Performance tracking
Story-driven content strategy
AI-assisted creative production
Execution:
Google Ads campaign restructuring
Email marketing sequences
Social media growth strategy
Event marketing promotions
SEO content optimization
