Client:
Christ Fellowship Church - Miami
NON-PROFIT ORGANIZATION
Mission:
Christ Fellowship is a multi-generational, multi-cultural, and international church meeting in multiple locations across Miami, the Caribbean, Latin America, and online.
Challenge:
Christ Fellowship Church operated across multiple ministries and audiences, each with its own communication needs. The organization faced:
• Fragmented brand identity across departments
• Inconsistent messaging across digital platforms
• Limited integration between creative and marketing strategy
• Need to increase event attendance and digital engagement
• Inefficient production workflows impacting turnaround time
Marketing efforts existed, but they lacked a centralized strategy, performance optimization, and unified brand governance.
Goal:
1. Unify brand identity across all ministries and platforms
2. Increase digital engagement and online reach
3. Drive higher event attendance through integrated campaigns
4. Implement paid media and search strategies to expand audience growth
5. Improve internal workflow efficiency to scale output
Strategy and Execution:
Brand Unification & Governance
• Developed and implemented cohesive brand standards across 10+ ministries and locations
• Standardized messaging and visual identity across digital, print, and event platforms
• Ensured consistent tone, positioning, and audience alignment organization-wide
Integrated Full-Funnel Marketing
• Designed awareness-to-conversion campaigns across social, email, web, and in-person events
• Executed paid social and SEM campaigns to expand reach and drive attendance
• Implemented SEO-driven content strategies to increase discoverability
Content & Campaign Leadership
Directed weekly multi-channel content production (video, graphics, web, social)
Led integrated promotional campaigns for large-scale events and weekend services
Aligned storytelling with strategic growth objectives
Website & Performance Optimization
Oversaw website redesign to improve UX, navigation, and brand alignment
Leveraged performance data to refine messaging and creative direction
Applied analytics insights to optimize engagement and campaign effectiveness
Operational & Team Optimization
Managed and mentored multidisciplinary creative and marketing teams
Streamlined production workflows, reducing turnaround time by 25%
Improved cross-functional collaboration between marketing, ministry, and leadership teams
