Be YOU Corporate Branding
Here’s a polished, portfolio-ready intro paragraph: BE YOU Gourmet Ice Cream was a full-scale corporate branding project in which I developed the complete visual identity—from logo design and brand guidelines to packaging and food truck wrap design. The brand called for a look that felt both sophisticated and inviting, balancing artisanal quality with warmth and approachability. Inspired by fresh ingredients, ripe fruits, and natural flavors, the earthy color palette reflects authenticity, richness, and the organic roots of the product. The result is a cohesive, vibrant brand experience that feels as fresh and genuine as the ice cream itself.
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